We smash our burgers to create the rich and intense taste from the Maillard reaction and to keep all the juiciness inside our patties. All our beef is freshly ground every day and the bun is hand-baked daily. There are no secrets, that’s what makes a good burger.

“Our Vision” is to live by its name, “PRIME” Burger.

With the scaling drive, competitive market, and diverse cuisines in the food industry in the UAE nowadays, our brand’s identity is to speak of delicious burgers and quality products, transparency, and outstanding service, using only fresh produce and sustainable ingredients.

“Our mission” is to be a sustainable burger restaurant chain in the UAE by sourcing and using the top and daily fresh ingredients, consistently adhering to strict food preparation protocols, therefore delivering great, delicious food and welcoming service to our customers.

Inspiring and gaining both customers’ loyalty and employees will help us foster a community to have a thriving work environment rich in opportunities for the team while providing a “win-win” experience for patrons.